Scale The World™ is a 32-day email program that anyone can participate in. It’s absolutely free. It’s written by me; sans the ha-has of this blog. The sponsor is The M-Power Series, hence the free ticket.

This is a ‘viral’ program — meaning that when the site launches in 30 days, the goal is to have hundreds of thousands of people signed on. That’s where you come in.

I’d love to say I had this planned…but, I didn’t. I came up with the idea last night and the name, logo and concept today. Presto — “Law of Attraction” in action.

If you’ve read the “What the…?” link at the top of this blog, you know the stats on global obesity. You know that the situation is getting worse, not better. You know that the politicians are not going to stop the problem. You should know that the pharmies are not going to come up with a “magical cure” for the problem, either.

Stop what you’re doing, right now, and go look in the mirror.

That’s who is going to stop it.

You’re looking at the world in your mirror. You’re looking at the future of your children, and their children, in the mirror. You’re looking at the answer to the question, “Are we going to have a place to call home?” in the mirror.

You must now become your own hero.

However, for 32 days straight, I want to help.

The blog will continue, fear not. All of my other endeavors will continue. However, this absolutely must begin. Call it a higher calling or something. Hell, call it “really clever marketing” if you want, but that’s not the purpose of Scale The World.

The purpose is simple: I want to change the world, or a bit of it, for the better. Each of you can contribute.

Yeah. Seriously.

Believe me, I would really dig it if I ended up with some honkin’ huge database of people and 10,000 M-Power members. Who am I kidding? Just know this — that’s not my motivation. If it were, I would take a different approach. M-Power is so successful as it stands that I can market it “traditionally” web-wise and fair just fine.

This is Law of Attraction — giving in abundance for a cause much greater than my wallet, my ego or my life. The result will naturally be a state of greater abundance. However, to operate out of that result would nullify the process.

I want each of you to share in this abundance. If you don’t believe that sharing Scale The World with three people will do this, then don’t. It’s that simple. However, if you do think the program is one that ‘can’ make a solid impact on the world, share it.

In fact, sharing it is the only “cost”.

Here’s how the program will work:

For 32 days, you will receive a personal email from me. I am writing these as we speak (write?), and they come from the heart and the head.

What’s the content? 32 days of emails that range from 2-5 minutes to read and digest that, if applied, will change your life for the next 32 years — and more. Much more.

Using the M-Power principles of “Mind, Meals, Muscle and Motion”, Scale The World will take you on a 32-day journey, one day and one step at a time, to an understanding of each component and how to use them to maximize your health, your fitness, and your life.

Each daily email will be in five segments:

1. MANTRA: This is what you will dwell on for the day. This will also include the reason — why this concept is crucial for your future and the future of our planet.
2. MIND: what you must do today in order to program the mind, both consciously and subconsciously, to make the adjustment and create the Mantra.
3. MEALS: concepts, changes, and ideas for fueling the mind and body in order to sustain the Mantra.
4. MUSCLE: what to do exercise-wise to increase your energy, decrease your body fat, and enjoy the process, with a focus on the Mantra as the Driving Point.
5. MOTION: how to move closer to the goal of a leaner, healthier, safer planet through moving toward a leaner and happier you. Motion toward ‘freedom’ is the theme of the 32 days. “Motion” also involves action. For example, if I suggest you “throw away all food with more than 5 ingredients”, I’ll suggest you to give the food to someone who’s truly hungry. (They have more urgent needs than shedding body fat.) By doing this, you set the principles of abundance in motion — and you will reap far more than health as a reward.

Why “Scale” The World?

• Scale = Weigh; reduce the weight of the world one person at a time by so it doesn’t fall on the shoulders of our children;
• Scale = Mount; View the world from the very top;
• Scale = Size; We’re getting larger; the world is getting smaller. One of these has to go!
• Scale = Justice; Less fat means less oil, less starvation and less damage to our environment.
• That’s just 4 of the 32 “scales” we will cover.

Why “32” Days?

How many months have 32 days? Unless you’re on Mars, not many. “32” represents going one step further than is expected. This fundamental principle is key to excellence in all things.

How Do I Join?

Like I said, the only cost is sharing. There will be a website with a Flash movie up this month. I will let you all know about this well ahead of the scheduled launch. Anyone can join for free at any time. Those that get in before the launch will just be the first to get the 32 days of inspirational and instructional emails. My goal is to have people joining Scale The World for the next umpteen years.

Scale The World’s “membership price” is zero dollars. However, it will cost you three “real” emails. Don’t worry — I detest spam, so these emails are not stored in any fashion.

First, you will enter your email address. That’s all you need. Then, you will enter the email addresses of three different friends you KNOW will benefit from Scale The World. The message sent to them is pre-programmed, and you can read it prior. No one will be able to send to anyone more than once, and the message is unalterable to prevent spammers. These also have to be real email addresses. “me2me.com” or whatever will be tossed out.

This email will merely direct people to the same page as you will be reading: the landing page (home page) with the Flash movie and subscription to Scale The World. They in-turn will share this with others.

For the cost of sharing something that will change someone’s life (yeah, big ticket item), you get 32 days of…well, a LOT of hard work on my part that will really make an impact in your life — free of charge.

My pay-off? Well, first and foremost a huge dent in the scale (weight) of the world. That’s the biggest payoff. I’m sure people will end up checking out M-Power in the process, or some other thing I’ve done. Once per week there will be an email sent out with the sponsor tag and a link. Who knows…I may buy and island or sell 1 membership, but there will be a whole GOB of people with tons of great stuff that will help them change their lives. How can I lose? How can anyone lose?

One more thing — I have been planning an email-oriented program for months, even though I just came up with this particular version of it. It was going to be an extension of M-Powering Words and sold as a subscription for $99. Thousands would have joined. However, giving it away will bless the lives of hundreds of thousands. From that, I’m confident that abundance in every form will come.

I take some pride in sharing this with you. It’s been my experience that few people share their actual intentions, especially if even 1% of them have to do with “making money.” We all want to earn more money; the question is what are we going to do with it to help others.

Looking forward to your feedback, one and all! {10}