Bogdan said:

Actually, I feeel that you should have a holographic logo so that an fat ugky body transforms into a leam, mean one, lol.

Posted on Apr 28, 2009 05:11 PM

Jeff said:

No contest!!!! Tight, powerful and with a definite energy jetting forward. It practically jumped off of the page at me! Well done on both.

Posted on Apr 28, 2009 05:13 PM

Marcy said:

Hi Jon,
I really like logo #1. It it very powerful and attractive. Good luck with which ever one wins.

Marcy

Posted on Apr 28, 2009 05:13 PM

Julie Linhart said:

Hey Jon, I like the blue and black one better. Since I help other businesses with their brand marketing - there’s my free “expert” advice. :)

Whichever one you choose - it is important to build your brand - I also look at logos in terms of imprinting of products and although 2 color logos cost more to imprint - it is much easier to imprint products when colors dont cross each other. Not sure whether you would be using promotional products but that is something to think about.

Anyway good luck.

Posted on Apr 28, 2009 05:14 PM

Mark Carlson said:

Jon,

I have done some work with left brain right brain functioning with regard to training my sales team. Inthe process we do some brain preference checking using kinesiology (long story I won’t go into here). The top logo checks very weak … and fails my test. It would be overlooked easily… The problem is not the bottom. It is the top. It might be the color or itmight be the logo itself, but it is definitely the top portion that fails.

On the bottom logo, BOTH portions test strongly. This logo will get noticed. (in my humble semi-scientific opinion … lol).

Good luck with the project

Posted on Apr 28, 2009 05:15 PM

Regina Erwood said:

Loved the first logo… hope you post which one came in first. Keep up the good work..you are an inspiration !!!!

Regina Erwood HHC, AADP

Posted on Apr 28, 2009 05:17 PM

Bob said:

Number 1 by far. It has a classy feel to it. I had to work to find your initials in the second one. It was well done but not as compelling Jon.

Bob

Posted on Apr 28, 2009 05:17 PM

Regina Erwood said:

Loved the first logo… hope you post which one came in first. Keep up the good work..you are an inspiration !!!!

Regina Erwood HHC, AADP

Posted on Apr 28, 2009 05:17 PM

Ian MacLeod said:

Actually, I would have preferred a combination of the two logos. I like the colors in the bottom logo better, but the image in the top. However, I think you should have only one fancy JB in the logo, not two. Dump the larger one.

Posted on Apr 28, 2009 05:19 PM

Ian MacLeod said:

Actually, I would have preferred a combination of the two logos. I like the colors in the bottom logo better, but the image in the top. However, I think you should have only one fancy JB in the logo, not two. Dump the larger one.

Posted on Apr 28, 2009 05:19 PM

Sonja said:

Hi Jon,
Really like logo #1 but love the red in logo #2. Red to me not only catches
the eye , it also signifies energy (heat). Thanks love getting your newsletter.
In fitness
sonja

Posted on Apr 28, 2009 05:22 PM

Jen Jones said:

Logo B (gives appearance of being more grounded/solid) and using red is powerful and holds your attention.

I do like Logo A, but feel its a little more artsy.

Both are very good — great job.

Posted on Apr 28, 2009 05:22 PM

Lee Regan said:

I like the “less is more” tack. This one has nice clean lines and makes me connect it with Jon Benson.

Posted on Apr 28, 2009 05:24 PM

Dan R said:

Logo A does it for me. Black and blue always look sharp together and I like the look. The bottom one looks good - but - the “J” looks more like an “S” since it blends into the “B” - making it look more like SBF. I also don’t like the color scheme as much as the black and blue. I think the colors might be too “soft” for me.

Posted on Apr 28, 2009 05:25 PM

Greg said:

Logo 2 is a bit confusing, might not scale well either. Logo 1 is more dynamic.

Posted on Apr 28, 2009 05:25 PM

joyce goad said:

b is best to me

Posted on Apr 28, 2009 05:26 PM

Bryant said:

Bottom logo design is great but blue is a better color for weight loss and health. So I would take #2 but swap the colors.

Posted on Apr 28, 2009 05:28 PM

Lisa said:

No offense to our scientific friend, but the first logo wins—hands down! Sorry, but I would have overlooked the bottom logo and gone straight for something like the top: The bottom logo is not appealing at all, while the top one pops and clearing states your purpose. Hope the first (top) one wins!!!!

Posted on Apr 28, 2009 05:28 PM

Steve Gomez said:

First one is clean, impactdul and memorable. Everything you want in a logo!

Posted on Apr 28, 2009 05:28 PM

Jan W said:

Number 1! I could not figure out what the second one was. Keep it clear!

Posted on Apr 28, 2009 05:30 PM

Peter said:

Jon -

The first one is clean and instantly gives you brand recognition. The second one, although elegant, is confusing.

Go with #1

Good luck!

Peter

Posted on Apr 28, 2009 05:32 PM

Karen said:

It really depends on what image you are trying to portray. To me the first logo is professional, honest, sophisticated, business-like. You need to dump the smaller repeat image though - after all, less is more…..

The second is artsy, you can’t ‘read’ the letters, it is more suited to to something less allied to health e.g. design, advertising etc. Too ‘try-hard’

Good luck!

Posted on Apr 28, 2009 05:39 PM

Janet said:

Liked the energy and colors of the first option. Even though I figured out that the second one used your initials, a nice idea, I still prefer the second. Strong colors, strong form—yea!

Posted on Apr 28, 2009 05:40 PM

Michael said:

I voted for the second one. However, I like the “clean” aspect of the first, but I don’t like the two logos appearing. I find it a distraction. So, even though I think the second appears a little cluttered, it is my preference taking the two as they are. Both I feel need more work.

Posted on Apr 28, 2009 05:40 PM

keith dainton said:

its logo 1 for me

Posted on Apr 28, 2009 05:40 PM

Camille said:

#1 is my choice. Easy to recognize…easy on the eye. Sleek and sophisticated! Good job!

Posted on Apr 28, 2009 05:42 PM

Dennis said:

I like the looks of number one with the exception that I don’t care for the letter “J”, it’s is not pronounced enough; whenever I look at it I see the word ion instead of Jon. It’s a close one for me, but if I was forced to make a decision it would be number one.

Posted on Apr 28, 2009 05:42 PM

Camille said:

#1 is my choice. Easy to recognize…easy on the eye. Sleek and sophisticated! Good job!

Posted on Apr 28, 2009 05:43 PM

Stacey said:

Loved them both. The first was a bit easier to read

Posted on Apr 28, 2009 05:44 PM

Stacey said:

Loved them both. The first was a bit easier to read

Posted on Apr 28, 2009 05:44 PM

dave said:

logo 1 looks like a cheap tribal tattoo.

logo 2 draws you in and forces you to look and verify that it is the initials of your company name JBF.

Posted on Apr 28, 2009 05:46 PM

Cilla said:

No 1 is the one!!! clear strong nice flowing lines,2nd one is confusing messy Feels no where near so strong and definete ,which is what I get when I look at your photo

Posted on Apr 28, 2009 05:46 PM

Sandra said:

Hi Jon,

The bottom one (red) jumps out at me with more impact. Top logo is good, too, but it looks too disconnected.

To me, the all-of-one-piece look of the bottom one is best.

Thanks for letting us have input on it.

Sandra

Posted on Apr 28, 2009 05:49 PM

Donna Dillon said:

I love the first one it is clear and easy to read, the curves of the letters are sexy just like you ; )

Posted on Apr 28, 2009 05:50 PM

Mario said:

No. 1 is my favorite - it is very clear compared to the “hard to identify” second one.

Posted on Apr 28, 2009 05:54 PM

Nokuthula said:

B is the best for me

Posted on Apr 28, 2009 05:54 PM

Rick said:

Preffered the second Logo, nice use of your initials.

Posted on Apr 28, 2009 05:56 PM

Dexter said:

The first logo is clean and crisp

The second logo makes me wonder what the letters are.

Be blessed with more Wealth and Riches!

Dexter

Posted on Apr 28, 2009 05:57 PM

Misty said:

The first one is more dynamic, with colors that appeal to most people. There is lots of forward movement—perfect for what you do. Good job!

Posted on Apr 28, 2009 05:58 PM

Valerie said:

I REALLY like the first one!!! I have my own personal marketing materials (I did NOT make them, but had input and the final decision), and the top one literally jumped out. I did take a very careful look at both. I like the lines in the top one. Color is relative—it can be changed! What you have is good. The second one did not appeal to me. I found I had to really look at the letters to make them out. Some people may feel that is a positive thing because an individual may take time to look at it. Personally, I feel you want people to know who and what it is right off the bat and that is clearly noticed in A. Good luck. I, too hope you post the one you ended up using!

Valerie

Posted on Apr 28, 2009 05:59 PM

Elizabeth said:

No competion. Logo A!

Posted on Apr 28, 2009 06:04 PM

christine said:

logo b will definitely work well.

Posted on Apr 28, 2009 06:06 PM

susan said:

Like Julie I too have worked with clients helping them develop their brand identity. I have a few problems with logo “A”. The duplicate use of the logo is unnecessary and confusing, the colors are bland and the design is rather pedestrian and forgettable.

Logo “B” is dramatic - the colors and design compel you to look twice. The fact that people will have to really look at it to understand the logo I see as a positive. Once they see it they will definitely associate it with you and that’s the ultimately goal.

However, no matter what this “poll” decides I recommend that you take your time choosing what YOU are most comfortable with since you’ll be living with it for a long time.

Good luck with your decision.

Posted on Apr 28, 2009 06:12 PM

susan said:

Like Julie I too have worked with clients helping them develop their brand identity. I have a few problems with logo “A”. The duplicate use of the logo is unnecessary and confusing, the colors are stale and the design is rather pedestrian and forgettable.

Logo “B” is dramatic - the colors and design, while a little too large, compels you to look twice. The fact that people will have to really look at it to understand the logo I see as a positive. Once they see it they will definitely associate it with you and that’s the ultimately goal.

However, no matter what this “poll” decides I recommend that you take your time choosing what YOU are most comfortable with since you’ll be living with it for a long time.

Good luck with your decision.

Posted on Apr 28, 2009 06:15 PM

patricia sherlund said:

I vote for Image 6, Gallery 3…..tho’ it was a close tie with the previous one .. image 5, same gallery, in leather jacket…. :>)) Got into watching u via my son .. u sure helped him.

Posted on Apr 28, 2009 06:20 PM

Mark said:

I think the JBF is lost in the graphics of choice B.

Posted on Apr 28, 2009 06:20 PM

patricia sherlund said:

I vote for Image 6, Gallery 3…..tho’ it was a close tie with the previous one .. image 5, same gallery, in leather jacket…. :>)) Got into watching u via my son .. u sure helped him.

Posted on Apr 28, 2009 06:20 PM

Karen said:

The blue and black logo reads ‘IBS’ at first glance - you don’t want to be associated with Irritable Bowel Syndrome do you?

The second has a nice flow about it…just like you.

Good luck with the business and the logo choice.

Karen

Posted on Apr 28, 2009 06:21 PM

Jon said:

I prefer Logo A. I think B is too cumbersome…

Posted on Apr 28, 2009 06:22 PM

patricia sherlund said:

Gt Logo…u got my vote!

Posted on Apr 28, 2009 06:22 PM

Margaret said:

I prefer Logo B. It stands out better.

Posted on Apr 28, 2009 06:26 PM

Nathaly said:

I think the second logo makes a stronger impact and is more powerfull and energetic. The first one is too standard, one in the lot!

Nevertheless I agree that in the second one the initials are a bit confusing. Maybe making them clearer, slightly more identifiable.

The colors on the bottom one are more energetic, the other one is too corporate, maybe elegant, but it does not say sport, energy, strength, it says office and suit.

The font and color used at the bottom for the slogan really make it stand out, and the phrase makes a big impact. On the top one the phrase is overlooked, I didn’t even realise it was there until I saw the second one.

Overall I think number two with a little improvement perhaps.

Good luck!

Posted on Apr 28, 2009 06:28 PM

April said:

I really like the red and the graphics on logo 2 is more compelling. it jumps off the page.

Posted on Apr 28, 2009 06:30 PM

Elizabeth Zialcita said:

I prefer logo B. It catches the eye, nice colors. Done with special skill.

Posted on Apr 28, 2009 06:33 PM

Kerri said:

Hi Jon

I don’t think either logo captures yet that you’re about FITNESS, strength & transformation.

The colour red definitely reflects power and strength plus red (fire) better conveys transformation. The tag line “Radical Body Transformation” is excellent.

To me, the blue logo looks a bit like a person (with poor posture) sitting on a chair. I have no idea what it’s meant to represent.

And the flowing red logo looks like a person kneeling / begging with hands reaching out.

Again this is just my opinion.

Out of the two, I’m voting for the Blue one just because I think the sharp direct logo is slightly better than the flowing wishy washy one.

Hope this feedback is useful.

Posted on Apr 28, 2009 06:43 PM

nickeldice said:

aawwww i didn’t win….oh well…congratulations logo A! way to go! =)

congratulations too jon! thanks for being so nice, the contest is great!

more power! =)

Posted on Apr 28, 2009 06:49 PM