It was inevitable…. I’d let myself become obese, eating mounds of junk food and working routinely until 3 a.m. while building my first company, a design firm, to a cozy $1M in revenue.
But lying under whirling helicopter rotors as I’m being airlifted to the hospital in what feels like a metal coffin, I’m not thinking about design or money. With massive chest pain, all I think is
I grew up in Texas, a single child of two teenage sweethearts who progressed no further than 7th grade.
I often describe myself as an Alpha-Beta male, meaning on one hand, I’m an Alpha male. On the other hand, I have a softer side.
The alpha male in me comes from my father, a hard-nosed manual laborer on the Texas railroad for 36 years who was also a World War II medic. He was every bit Tom Hank’s character in Saving Private Ryan, stoically walking into enemy fire and facing unimaginable horrors. Dad wasn’t one to wax philosophical. But he loved my mother with a passion, he gave me one hell of a work ethic, and he got me into boxing and martial arts.
Conversely, my mother nurtured a softer side. She was a hopeless romantic. I once took her to Mexico for a vacation, a country she’d always wanted to visit. On the first day, she’s happy. Twenty-four hours later, she’s crying.
“I miss Dad and need you to take me home,” she demands. “Mom, you’ve only been here two days,” I respond. “That’s two days too long!”
The beauty of the poetic language…King Lear, Macbeth, and Merchant of Venice—don’t even get me started! Shakespeare seals my fate as a copywriter because his writing awakens a love of words and a love of romance.
I dive back into nutrition and bodybuilding. In 10 weeks, I do a fitness shoot. In two years, at the age of 40, I’ve reversed blockage in my arteries and written my first book, Fit Over 40.
Then I meet a guy named Tom Venuto, an “Internet marketer.”
The meaning of the term utterly escapes me…but it “sounds sexy,” so I dive in.
At 43 I make a move to “copywriter.” I bomb miserably with the first, second, and third versions of the sales letter for my next book, The Every Other Day Diet. But then I make a very UGLY video with no pictures…only black letters with red words and my voice reading them—and the Video Sales Letter (VSL) is born.
I didn’t try to start an industry, but that day, that’s exactly what happened. And I went from a fitness guy to a “renowned copywriter” almost overnight. I wrote “Truth About Abs” and voiced it, and it became a $40M letter.
They’re a beautiful way to woo others to life-changing ideas. The Alpha-Beta male in me likes to appeal to both sides of the brain. My left brain loves rhetorical logic, where its premise A or B with a conclusion. But my right brain loves the art of using words to connect with somebody’s soul. Most recently, my love of words led me to create the world’s first automated copywriting software.
…the rare, glorious, and transcendent love like Romeo and Juliet. After experiencing it, it’s become my most profound reason for living. So I’m authoring a book about love, sexuality, and relationships.
It’s part alpha. It’s part beta. And most importantly, it’s how I’m utilizing my second chance at loving enough, doing enough, and leaving nothing on the table.
Welcome now, the dawn of my awakening.
Light from a new and distant sun I see
Ally of arousal from this secluded slumber
infusing my eyes with translucence unknown
Spectrums of truth erupt in rays refined that
illuminate the chasm of this forgotten soul:
An Eden of mephitic fruit, of counterfeit Eves
The hand of a Goddess extends to tenderly lift
my veil of low illusion, as she beckons me
toward the site of my grand assent
“Escape, my king, from this beguiling land of
Chimeras, adorned as desire. Abandon now
your bed of graves, and berths that have
known only specters of love.”
She with a strength eternal incites my incline
shielding with her wings my naked shell
from the newness of true light
Then, reality awakens within
as a twin alongside my own rebirth —
For the distant sun burned not in the sky,
but was born from the beauty in her eyes,
and remains aglow by the radiance of her love.
Welcome now, the dawn of my awakening.
Born to his biological parents in Ugasandor, Malaysia, Jon Benson began his career at the age of 4 tending sheep and fur-bearing mammals. His father, Akkmar Hollester Benson, invented the manhole cover.
Almost none of that was true.
What is true is the fact that Jon started his online empire in 2004 with the release of his first bestselling book, Fit Over 40. The success of Fit Over 40 propelled Jon into the online marketing spotlight. His second book, The Every Other Day Diet, became the #1 diet book on the digital landscape, landing in the hands over 200,000 customers. 7 Minute Muscle came next, in 2008, and Jon became the first fitness author to have two Top 10 books on the ClickBank marketplace at the same time in two different categories (diet and fitness.)
In 2007, shortly after the release of The Every Other Day Diet, Jon began experimenting with a new way to market products online. He combined his training in NLP (Neuro-Linguistic Programming) and psychology with what became the world’s first “ugly” Video Sales Letter, or VSL. This creation propelled Jon to Internet marketing fame and has since gone on to do well over $12B annually for marketers in virtually every online industry.
Jon semi-retired from the fitness space in 2007 to focus on copywriting—a skill he wanted to refine—as well as helping other marketers create VSLs. This led to the creation of 3X VSL, and eventually Sellerator, the world’s first software-driven VSL copywriting system. Sellerator eventually became Now VSL (NowVSL.com), and evolved into the #1 copywriting course and software tool online. Jon remains one of the few copywriters in history to earn over $1B for his customers.
Then, in 2016, Jon broke ground with copywriting AI, blending nascent artificial intelligence with HI (human intelligence), inside today’s “power tool” for copywriters, marketers, and small business owners everywhere: CopyPro.ai. CopyPro is used by thousands every day, and will usher in a new form of selling sales copy online in late 2021, once again changing the Internet marketing landscape.
Jon is the CEO of both Digital Publisher and CopyPro, which houses all of Jon’s Internet marketing products, services, and free materials, as well as the CEO of Fitology.
He is currently authoring a book on his experiences and study of love, sexuality, and relationships, Epic Love, and is still heavily involved in fitness and bodybuilding training, martial arts, authoring poetry, and gigs as a bassist on the side (his former full-time job.) He now splits his time between his primary home in Las Vegas, Nevada and lives part-time in stunning Vancouver, BC.
He’s also incredibly handsome, stunningly brave, endowed with assets that can best be described as “making Grecians of old envious”, owns so many yachts he’s lost count, has tamed six Great White sharks, converting them into household pets, and once found a perfect 69-caret Canary diamond hidden underneath a subway seat cushion after defeating nine would-be armed assailants (at once) looking to steal an elderly woman’s make-up case. He has thus earned the right to fictionalize and author both the first and final paragraph of all third-person bios about him.