BE

unignorable

“Jon comes up with more creative ideas that sell than just about anyone I know.”
RYAN DEISS, CEO, DIGITAL MARKETER

Command The World With Your WORDS

Entrepreneur Logo
Fast Company Logo
Forbes Logo
Wired Logo
Maxin Logo

Inventor of THE VSL

Inventor of THE VSL

Jon's 5-Step VSL Process™ is found within the world's most profitable video sales letters. See how you can leverage their success...

CREATOR of Digital Publisher Logo

CREATOR of Digital Publisher Logo

Digital Publisher's sole focus is on empowering the Internet innovators of the world—folks like you: self-publishers, creators, and digital cowboys....

Billion Dollar Copywriter

Billion Dollar Copywriter

Jon's copy techniques have earned more than a $12B for his clientele and customers. Wanna taste? Then come on over...

CREATOR of Copypro Logo

CREATOR of Copypro Logo

CopyPro combines artificial and augmented intelligence with the proven copy templates of over 50 of the world's greatest marketers, delivered to you with a click...
3 Minute Sales Laptop

Let Me Know Where To Send This Gift To You Today
That Can Jack Your Email Sales By Up To 324%!

FREE: GET JON'S 3-MINUTE SALES MULTIPLIER

Enter your e-mail address to download Jon's Sales Multiplier™

This simple sales copy strategy shows you how to quickly multiply the amount of sales you make from every email you send by applying this ONE simple yet often overlooked strategy.

  • This field is for validation purposes and should be left unchanged.

Command The World With Your Words And

Transform Your Words Into Wealth

Words alone are inherently innocent and powerless.

Yet they can be immensely powerful in the possession of someone who knows how to use them to persuade others to follow their lead.

Words are even more powerful when used by individuals who know how to steward this power to sell and persuade with honesty and integrity.

This is the power of Ethical Persuasion™.

Jon Benson Image
Jon Benson Image

Ethical Persuasion is the art
of compelling someone to
take action based on THEIR
own values.

Ethical Persuasion is a capacity and skill that very few have mastered or learned.

It is the polar opposite of manipulation and coercion (which is what the vast majority of copywriters turn to when they try to market their products and services)

This is why so many people have an aversion to marketing and sales. It can feel slimy and manipulative.

What if I showed you how to market and sell in a way that was far more persuasive than the typical approach that everyone teaches, while operating in even greater integrity and alignment with your values?

Well, that’s what I’m going to show you today…

I’m going to show you how to communicate your ideas in a way that brings your prospects’ existing core values to light, and makes them feel like they must act on it, immediately.

To command this instant response, you must speak to a truth so deep that it feels simultaneously piercing and exposing, yet also highly relieving and redemptive.

When you’re able to do this skilfully, in a way that is both confronting and comforting, you’ll inspire new hope and possibility in people’s hearts, minds and souls.

When you learn how to properly harness the power of Ethical Persuasion, you’ll transform yourself into a bold and benevolent leader that can consistently guide people into new realms of possibility, beyond anything they could have ever imagined.

When you create this type of experience for people, their natural instinct will be to follow your lead, buy from you, and continuously invest in your offerings, for life.

Jon Benson Image
Blue Arrow Down

If you want to inspire an

ethical buying frenzy,

you’ve come to the right place....

My name is Jon Benson and over the last 15 years I’ve helped thousands of entrepreneurs reach millions of people online and make ungodly amounts of money ($12B+ and counting)

How? By teaching people how to write compelling marketing and sales copy.

While I’m most notably known as the inventor of the Video Sales Letter (VSL),
I teach people how to master the art and science of Ethical Persuasion.

Ranging from how to write high-converting VSL’s to webinars, emails, long-form sales letters, upsells, headlines, ads, leads, advertorials, product launches, etc.

You name it… I can help you make more money from it.

In fact, I regularly see my customers and clients exponentially increase their sales and conversions using the principles I teach.

Whether that’s through working with me directly in my private one-on-one coaching and consulting (typically reserved for top clients and high-growth companies with offers at scale) or through one of our signature trainings and certification programs.

Whether you’re looking for a multi-million-dollar hook, or that special X-factor that will explode the sales of your products and services…

Or you’re looking to unlock a whole new sense of personal power in your ability to market, sell, and supercharge your earnings (one that you will carry with you for the rest of your life)

…You’ve come to the right place.

Training, Tools & Software, Coaching & Consulting

I’ve helped thousands of business owners discover how much more they can earn and how much easier their lives becomes when they master their marketing and sales copy.

Many of my clients (such as Natural Health Sherpa, BioTrust, and Pimsleur) have gone on to create some of the top product offers of all time…

And many of my clients have started, grown, and scaled global 7-, 8- and even 9- figure empires using the marketing superpowers I helped them develop.

And now it will be my honor to help you become the NEXT big success story.

Jon Benson and bring you

Tools & Training

To Help You Reach More People And 
Sell More of Your Products And Services

Copy Pro

CopyPro Is the World’s First and Only Automated Copywriting Software Powered by AI

Want near-instant copy for a sales page, email campaign, 
social media ad, video, and more that you can quickly customize?

Everything from email campaigns to sales pages, ad copy, industry-specific content, and more—you name it, CopyPro delivers it to you within minutes and at a fraction of the cost of hiring a copywriter.

Jon Benson Background Image
Play Video

Here’s what you get inside CopyPro (Express + Premier)

Jon Benson Image

Full-length and short-form sales letters

Jon Benson Image

Webinar, funnels, and video scripts

Jon Benson Image

The $10,000 Digital Marketer “Machine” Library!

Jon Benson Image

Tested and proven-to-convert Facebook ads!

Jon Benson Image

Headline library, subject line library, and sales bullets!

Jon Benson Image

Upsell, checkout, and thank you pages

Jon Benson Image

Full-length and short-form sales letters

Jon Benson Image

Webinar, funnels, and video scripts

Jon Benson Image

The $10,000 Digital Marketer “Machine” Library!

Jon Benson Image

Tested and proven-to-convert Facebook ads!

Jon Benson Image

Headline library, subject line library, and sales bullets!

Jon Benson Image

Upsell, checkout,
and thank you pages

Jon Benson Image

Get entire campaigns at your fingertips…within minutes.

CopyPro’s network includes some of the greatest copywriters alive. They’ve generously given you entire email sequences and marketing packages that our smart machine recreates, using your words as a learning template. Cool. : )

See if CopyPro can help your business turn words into windfalls, saving you time and money in the process.

Our 30-Day Money Back Guarantee has you covered.

No risk, no hassles, and no hidden fees.

Click below to learn more about CopyPro.

what people are saying about copy pro

Red Quote

This really should be a $10,000 product or more!

Here at Digital Marketer, we use CopyPro to leverage our small team of copywriters, and when you toss in the subject lines and headlines and everything else…well, this really should be a $10,000 product or more!

Ryan Deiss

Ryan Diess
Red Quote

Revenue: $20,000 push button profits! Thanks for an awesome tool!

My first email campaign was sent to a segment of my email list. I sent three emails over three days using one of the CopyPro templates. The result: Filled the 20 spots with just three emails and no phone calls. Revenue: $20,000 push button profits! Thanks for an awesome tool!

Ted Prodromou

Ted Prodromou
Red Quote

We’re known for some of the most lucrative email campaigns in the business, and our internal guys use this all the time. It’s absolutely killer!

Joe Schriefer

Joe Schierfer
Red Quote

I used to take me virtually all day to write a promotional piece, and it would never perform the way I wanted it to.

With CopyPro, I can generate what I need in a matter of minutes, and it converts like crazy!

Amonda Rose Igoe

Amanda Rose
Red Quote

I used CopyPro and a few emails to land and secure a year-long, $4000/month retainer client.

Craig Dave

Craig Dave
NOW VSL Logo

There’s only one VSL and Sales Page Formula that can boast more than $1 billion in revenue for customers across the world, in over 35 languages and counting.

Only Now VSL features the VSL Formula that’s been used by every top marketer on the planet as well as start-ups, rogue Internet entrepreneurs, offline businesses, B2B, and more.

Video Sales Letters can convert up to 300% better than a regular sales letter alone.

Until just recently, you’d have to pay a small fortune to get a pro to write one for you. Well, not anymore…

Now VSL allows anyone, regardless of experience or knowledge, to write a powerful, converting sales letter using the secret formula responsible for over $1 billion dollars in online sales.

Click below to learn more about NOW VSL.

Jon Benson Image

What People Are Saying About Now VSL

Red Quote

Dude, I just logged in to your Now VSL software, and this is HANDS DOWN the best VSL and copy training I've ever seen.

Frank Kern

Frank Kern
Red Quote

He's on the cutting edge of
marketing, psychology, and
persuasion.

I was honored to hear Jon considers me a role model…but I have to say, I just bought Jon’s Now VSL System because he is influencing ME. You really need to listen to this man. He’s not only savvy; he’s on the cutting edge of marketing, psychology, and persuasion.

John Carlton

John Carlton Image
Red Quote

It will make you a lot of money.

Jon just lays it all out in such an easy system to follow. If you’re thinking about buying it, just STOP. Do it. It will make you a lot of money.

Robin Robins

Robin Robins
Red Quote

Jon's training and Now VSL
software are second to none.

This is what we use to write our in-house VSLs. Jon’s training and Now VSL software are second to none. I’m proud to say that I ethically ripped him off when it comes to VSLs. He’s the Godfather, and you’d be smart to dive in.

Ryan Deiss

Ryan Diess
Red Quote

This stuff is like the most ninja,
psychologically powerful sales
psychology out there.

“I couldn’t stop watching the video training…8 hours, and I never watch 8 hours of anything! This stuff is like the most ninja, psychologically powerful sales psychology out there.”

Perry Marshall

Perry Marshall
Red Quote

I'm proud to recommend Now
VSL to my customers.

You know, this man, this system, understands human psychology and what it takes to close a sale like you can’t believe. I’m proud to recommend Now VSL to my customers.

EBEN PAGAN

Eben Pagan
Red Quote

This is absolutely the real deal.

You know, it’s all about GTM: what “Gets the Money.” We love Jon’s Now VSL and the courses that come with it. Now VSL just makes it as push-button simple as it gets. This is absolutely the real deal.

Andy Jenkins

Andy Jenkins

See The Results My Clients Are Getting

Many of my past students have gone on to create some of the top product offers of all
time, with a client roster that reads like a “Who’s Who” list of online marketing legends.

Red Quote

His strategies alone have
helped make us millions.

Jon comes up with more cool ideas than just about anyone I know. What’s more, his ideas flat-out WORK.

If I had to guess, his strategies alone have helped make us millions. And he’s lightning fast at coming up with positioning that anchors your product in the consumer’s mind. Spend the money—he’s well worth it!”

Ryan Deiss

Ryan Diess
Red Quote

Jon has given me more ideas and made me more money than I can count.

Jon is a freakin’ badass. The man has given me more ideas and made me more money than I can count.

When it comes to conversions, copy that sells, and marketing, strategy… he can 3, 4, 5X the results.”

Joe Polish

Joe Polish
Red Quote

Jon’s copy ended up almost doubling my conversions. He’s one of the best investments you can make.

I contracted Jon to work with me for an opt-in page that ended up almost doubling my conversions. His ideas and the way he thinks are just otherworldly. He’s one of the best investments you can make.

Dean Graziosi

Dean Graziosi
Red Quote

His strategies alone have helped make us millions.

Jon comes up with more cool ideas than just about anyone I know. What’s more, his ideas flat-out WORK.

If I had to guess, his strategies alone have helped make us millions. And he’s lightning fast at coming up with positioning that anchors your product in the consumer’s mind. Spend the money. He’s well worth it!

Dan Rose

Dan Rose
Red Quote

We’ve hired Jon numerous times for our BioTrust VSLs, and his ideas beat the controls virtually every time.

I’ve worked with Jon for many years as a copywriter and recently as a copy coach for a few new products. Spent $15K and made it back within a few days of testing Jon’s ideas. We’ve hired him numerous times for our BioTrust VSLs, and his ideas beat the controls virtually every time. The man is a beast.

Joel Marion

Joel Marrion
Red Quote

Jon’s ideas are the only ones I took as is…and they turned into a 7-figure win.

I’ve hired a lot of writers and coaches. Jon’s ideas are the only ones I took as is…and they turned into a 7-figure win.

Frank Kern

Frank Kern

Many of my clients have gone on to start, grow, and scale global
7-, 8- and even 9- figure empires using my “marketing superpowers.”

And now it will be my honor to help you become the NEXT big success story….

VLOG

Learn Jon’s Top Money-Making Copy Strategies

Book Jon To Speak At Your Event

Red Quote

I’ve had Jon speak twice at Traffic and Conversions. Both times he brought the house down!

Ryan Deiss

Ryan

Get Jon’s Best-Selling Book
on Email Marketing:

Open, Click, Buy

OPEN, CLICK, BUY is a renegade email manifesto that is turning the Internet marketing world upside down…and making small fortunes for everyday Joes and Janes.

If the thought of making more money from every email you send appeals to you…and if you have the COURAGE required to read this bold, uncensored, and downright controversial Email Manifesto, then…

OPEN, CLICK, BUY will show you how to obliterate your prospects’ chances of saying no or ignoring your emails through the use of the 21 tried and proven email “tricks” (all perfectly legal, ethical, and even entertaining!).

Jon Benson Book
5 Star image

Excellent book and very effective tips

I have actually conducted lots of split tests and can confirm pretty much anything that Jon recommends from start to finish. Everything is backed by research and testing, and that’s what made it a perfect fit for my business goals.

amazon user

INVENTOR
OF THE VSL

Hi, I’m Jon Benson.

If you’ve been around marketing for more than a few months, you’ve probably seen VSLs…. Well, I’m the crazy guy who invented them.

The VSL has been responsible for generating billions of dollars in sales every year for marketers all over the world.

While I’m most notably known for being the inventor of the Video Sales Letter (VSL),

I’m also the creator of CopyPro, the world’s first and only automated copywriting software powered by AI.

I know that sounds a bit weird, but it’s making marketers millions of dollars…and saving people like you a ton of time spent writing all their copy themselves or spending thousands of dollars hiring expensive copywriters….

Even though copy has always been a passion of mine, I’m a deep thinker at heart who is passionate about words, love, philosophy,
and persuasion.

My real journey into the world of online marketing began at 38, when I nearly died from a massive heart attack….

I made a vow to myself that day.

Here’s what it was:

IF I GET A SECOND CHANCE…

CONNECT WITH ME

FOLLOW ON

FACEBOOK

FOLLOW ON

TWITTER

FOLLOW ON

INSTAGRAM

FOLLOW ON

LINKEDIN